Economic feasibility in the development of smart technology in grape and wine production

Abstract

Background: The use of smart technology in grape and wine production in Serbia in the current economic conditions represents a significant segment of the further development of grape and wine production. The use of smart technology in grape and wine production in Serbia could help and contribute to production in every sense. Unfortunately, the application of new technologies is still limited to individuals.

Purpose: Despite all the unknowns, some farmers are ready to implement this type of production. Therefore, the main goal of this work is to familiarize the interested public with smart technologies in grape and wine production. The authors want to emphasize that this type of production has a future and that it can be developed further.

Study design/methodology/approach: In this paper, the authors used their own research conducted through surveys with winegrowers and winemakers in 2019 and 2023, which relates to the application of smart technologies. In other words, the authors tried to find an answer whether the application of precision technologies has a future.

Findings/conclusions: The application of new technologies in agriculture has great potential that can improve grape and wine production. We believe that Serbian grape and wine producers should be more active and involved in projects that imply the application of new technologies. On the other hand, the state could significantly contribute to facilitating the application of these technologies.

Limitations/future research: A possible limitation for the application of this manuscript, according to the authors, is the lack of information about the benefits and real possibilities of (smart) technologies among grape and wine producers. A major problem in the implementation of this production may be ignorance of its benefits and insufficient state support in providing subsidies.