Strategic communication concept implemented through the corporate political activities – suggested strategy modeling

Abstract

The concept of strategic communication is actual in all spheres of contemporary social and business life. The
paper analyzes the concept, structure, and forms of strategic communication based on a wide base of
scientific and professional literature. Paper consider correlation between strategic communication, integrated
business communication, and corporate communications. A particular overview is devoted to corporative
political activities as part of strategic communication. In the closing section of the work, a model of planning
and implementation of corporate political activities based on the STAP model of the lobbying strategy with the
development of individual communication tactics is presented. The basis of the communication matrix for
different groups of the public are proposed through various tactics applicable in the framework of corporative
political activities. Overall contributes to defining the notion of strategic communication as well as to the place
and role of corporate political activities as a special form of strategic communication.